Meant to Win

Ready to step into the CEO seat and grow a business that doesn't depend on you? Join the Million Dollar Practice Masterclass on October 15th here: go.thewealthypractitioner.com/milliondollarpracticemasterclassWhat would break if you left the country for two weeks? In this episode of Meant to Win, Dr. Stephanie Wigner shares the plan she'd follow to remove yourself from your business and have it ready to exit in five years or less, built from what she and Kyle learned doing it themselves. Today they own five brick and mortar locations and don't operate inside any of them.Steph walks through the plan year by year: knowing your numbers, getting out of the engine seat, building your bench, and scaling with discernment. You'll also hear why most practices aren't as sellable as their owners think, and what to clean up now. If you've built a business and think you might want to sell it in the next few years, this one's for you.CHAPTERS00:35 Scaling means something different for everyone01:52 How we removed ourselves from five locations02:33 Year one: Get obsessed with your numbers03:36 Year two: Get out of the engine seat05:07 Year three: Build your bench06:39 Protecting your business from key man risk08:37 Getting your team bought into the vision09:01 Year four: Scale with discernment and know the cost12:28 Year five: Sell it, keep it, or duplicate it13:34 The truth about selling a practice15:36 What to clean up now if you want to exit16:49 Keeping your business as a cash flowing assetKEY TAKEAWAY"You've built something really incredible. I want you to have the option to choose how long you do it for, as many years as you want, for as little as you want."CTAReady to step into the CEO seat and grow a business that doesn't depend on you? Join the Million Dollar Practice Masterclass here: go.thewealthypractitioner.com/milliondollarpracticemasterclass

Ready to find your bottleneck? Take the assessment here: https://go.thewealthypractitioner.com/practice-scaling-assessment?utm_source=podcast&utm_medium=podcast&utm_campaign=psa What if someone looked at your business and told you exactly what they'd do if it were theirs? That's what happened at our very first VIP day. In this episode of Meant to Win, Dr. Stephanie Wigner takes you inside the weekend with 10 business owners at headquarters. Everyone did homework in advance, so Steph and the coaches knew what each person needed before they walked in. Then they hot seated the one thing that would move the needle most. For many, that was money. Steph breaks down how she allocates her own profit, what goes back into the business, what she keeps for fun money, and what goes into investments. She also shares the first thing she checks in any business: your financial infrastructure and your business model. You'll hear about a nurse practitioner spending $4,000 a month on Google Ads and $2,000 on Facebook with no idea what she's getting back. You'll hear how a snowbird practice can turn a $400 patient into a $1,200 patient in four months by selling three services instead of one. You'll also hear about LLC vs S Corp, write-offs, getting the right people in the right seats, and whether it's time to stop optimizing for balance and go all in. Then she shares what her team is planning. VIP days are coming two or three times a year, stacked with their quarterly EOS days so it's easier on coaches who live all over the world. The 2027 calendar is getting set now, so clients can plan their year around retreats, pop-up masterminds, Meant to Win in February, and a tour event in early August. If you're a visionary who resists planning ahead, this part is for you. Structure is what gives your team and your clients their freedom. CHAPTERS00:00 Hosting our first ever VIP day02:39 How we prepped and what we hot seated03:17 Why your business model decides how much you keep04:02 Know your numbers: the ad spend and break-even math05:10 Snowbird season and raising lifetime value05:56 Selling more to the person right in front of you06:30 Structures, write-offs, and going all in on the dream07:00 Mindset, money restrictiveness, and getting the right team07:30 Why intentional events feel like more than their money's worth08:02 Planning 2027 with your team08:46 What the event cadence looks like09:19 Visionaries and why structure gives you freedom KEY TAKEAWAYIf your business model isn't built for profitability and scale, serving hundreds of people won't change your personal finances. And the lack of structure you think is protecting your freedom is often the exact thing creating your chaos.CTAWant a seat in the room? Shoot Steph a DM about the next VIP day. Only a few spots are left.Ready to find your bottleneck? Take the assessment here: https://go.thewealthypractitioner.com/practice-scaling-assessment?utm_source=podcast&utm_medium=podcast&utm_campaign=psa

Join Full Send here: ThewealthypractitionerFull Send 2026In this episode of Meant to Win, Dr. Stephanie Wigner opens the doors to Full Send, the 30-day program she runs only once a year inside her community, back for its third round after more than 700 entrepreneurs joined last year. Stephanie shares what going full send has looked like in her own life: opening her first business with no money and no blueprint, and buying her team's HQ and podcast studio with an all-cash offer just three days after seeing the listing on a Friday afternoon. She breaks down the belief that reprogrammed her internal operating system: you don't have to settle for good enough when extraordinary is an option, and the fastest path to a quantum leap is shortening the distance between the moment you have an idea and the moment you execute on it. If you're ready to work on your mindset, your money beliefs, and your identity alongside a thousand other entrepreneurs doing the same!CHAPTERS 02:42 The identity that opened her first business with no money 03:22 Buying HQ in one weekend: the $789K all-cash decision 03:58 Collapsing timelines: the space between idea and execution 04:35 Gratitude without settling: why abundance has no cap 05:10 The rebrand story and reprogramming your internal operating system 05:55 Inside Full Send: $33 early bird, affiliates, and prizes 07:11 Kickoff September 23rd: four weeks of live calls 07:38 Closing: growth comes from becoming more KEY TAKEAWAYA quantum leap is just a collapsed timeline. The distance between having the idea and executing on it is where most people lose, and going full send means closing that gap.Join Full Send before we kick off on September 23rd! ThewealthypractitionerFull Send 2026

In this episode of Meant to Win, Dr. Stephanie Wigner sits down with her dear friend Barbara, founder of Your Tax Coach, who built a tax firm to eight figures with a 40-person team over 17 years. Barb rapid-fires the strategies most practitioners and online business owners miss: getting your S corp structure right, buying your brick and mortar to use the self rental aggregate election, and writing off wellness expenses like peptides, red light saunas, and gym memberships through a second company. She also defends her most controversial take, that you can write off clothing: "how do you think Mr. Beast is writing off a Lamborghini that he's blowing up?" Then the conversation goes deeper, into the money stories both women had to rewrite as the first in their families to build wealth, the People magazine cover of matching $75,000 G-Wagons Barb manifested into her own garage 20 years later, and the breaking point at month 13 of 20-hour days that forced her first hire. This one is for every business owner who's figured out how to make money and now needs to learn what to do with it, and who's still carrying the belief that working harder is what makes them valuable.CHAPTERS01:27 Three Tax Strategies Most Business Owners Miss03:07 Writing Off Wellness Expenses04:49 The Clothing Write-Off Hot Take05:55 The Documentation That Protects You06:19 Stop Taking Money Advice From Jimmy08:54 The Kardashians and Rewriting a Money Story10:04 Manifesting the Matching G-Wagons11:45 Jealousy Is a Secret Desire14:23 The Breaking Point at Month 1315:48 Hiring Help at Home and in Business20:28 What Barb Is Building Next: Community21:27 The Power of Getting in the RoomKEY TAKEAWAYMaking money is only half the game; knowing what to do with it is the other half. Get right with your money in all ways, and get in rooms with people who are already where you want to go. If you're wanting to learn more about what to do with your money book a call with Your Tax Coach here: https://yourtaxcoach.com/strategy-affiliate

In this episode of Meant to Win, Dr. Stephanie Wigner is fired up, recording hours after Dr. Nikki Cottis taught a masterclass for The Wealthy Practitioner, the first time in the company's history that a dollar got made without being attached to Stephanie's time and Stephanie's effort. Stephanie unpacks what full send season looks like on the other side of 200 days that felt like getting hit on the chin over and over: releasing the Practice Scaling Assessment, opening her custom AI coaching tool to people outside the Mastermind for the first time, and spending north of $450,000 to put 300 practitioners in a room in San Diego, a number she calls debilitating and is spending anyway because the woman she was two years ago wouldn't have. Then her son Jet, scared about going out on a fishing boat, laid in bed the night before and told her the best description of entrepreneurship she's ever heard: this whole side of my body is really scared and this whole side of my body is excited. Stephanie gets honest about what wealth actually means to her, and money is only part of it. Wealth is picking Jet up from camp in the golf cart and taking him for ice cream on a Friday afternoon. This episode is a call to every business owner stacking losses right now to stay true to what they came for, because it only takes one win to erase all of them.CHAPTERS:01:10 When Every Dollar Is Attached to Your Time01:49 The Assessment Built From 10 Years of Frameworks03:28 From Recalibration Season to Full Send04:07 300 Practitioners, San Diego, and a $450K Budget05:22 Jet and the Fishing Boat07:32 Scared and Excited in the Same Body08:07 The Real Texture of Building Something Worthwhile09:21 Five Days on Building a Wealthy Practice10:34 Why Wealth Is the Golf Cart and the Ice Cream12:14 200 Days of Losses and the One Win That Reset EverythingKey Takeaway: You don't need the losses to stop coming. One win is enough to reset every loss you've been carrying, so stay true to what you came for and don't quit before you get it.Ready to build a practice that isn't attached to your time and your effort? Join Stephanie for the 5 Day Grow Your Practice Challenge HERE!

In this episode of Meant to Win, Dr. Stephanie Wigner sits down with her best friend, Callan Faulkner, renowned AI strategist, for round two of a conversation that goes even deeper than the first. Stephanie shares what really happened in April 2024, when she had $15,000 left in her business account and a $200,000 tax bill she never saw coming, and how a journal entry written in a coffee shop turned into an AI masterclass that made $200,000 in one month. Stephanie and Callan unpack why an emotion is only supposed to last 90 seconds, why 100 phone calls in 24 hours is what discipline actually looks like, and why getting more visible always means getting more criticized, including the day their Zoom room hit capacity on launch day and people online called them a scam. This conversation challenges high-achieving leaders to stop letting their feelings run their decisions and start trusting the people they've built around them to actually lead.CHAPTERS:00:04 - Introduction to Intentional Impact01:23 - Beyond AI: The Real Conversations03:48 - Breaking Beliefs: A Personal Journey05:54 - Intuition vs. Logic: Trusting Your Gut08:43 - Redefining Success: Life and Business Aligned13:01 - Elevating Your Team: Leadership Evolution18:56 - Overcoming Limiting Beliefs: A New Reality22:26 - Detachment and Vision: Future Self Now Key Takeaway:True success isn't just about making money—it's about aligning your life and work with your highest self and leading with intention.y entire team has gone through her trainings for two years and has been able to 10x'd our productivity because of it. Sign up here for the Superhuman AI Course! https://go.theuncommonbusiness.co/superhuman-fp?rootabl=twp&lid=IeNnsDs0

In this episode of Meant to Win, Dr. Stephanie Wigner shares what a $100K investment in developing her team taught her about sales, leadership, and communication. After two intensive days at Salesgirls headquarters with founder Macy McNeely, Stephanie unpacks the lessons every business owner needs to hear: why the fear of being "salesy" is a projection of your own story, why slowing down to understand what's truly holding someone back closes more sales than speed ever will, and why making the conversation about your expertise instead of the person in front of you is costing you clients. This episode is a call to high-performing leaders to ask better questions, sell from service, and align the way you sell with the impact your work is meant to create.CHAPTERS:00:04 - Introduction to Conscious Leadership 01:20 - Investing in Team Excellence 02:06 - Overcoming Sales Limiting Beliefs 02:52 - The Power of Slowing Down 04:08 - The Value of In-Person Collaboration 05:20 - Rethinking Sales in Healthcare 06:36 - Asking Better Questions 07:03 - Essential Entrepreneurial SkillsKey Takeaway: True sales mastery lies in authentic communication and understanding client needs beyond your own personal projections.Ready to get seriously good at selling? Join Macy McNeely's upcoming Sell Your Offer Challenge: https://join.thesalesgirls.com/registration-page?am_id=stephanie1507

What if the most important thing you could optimize isn't your business, but your joy?In this episode, Dr. Stephanie Wigner sits down with human performance coach Nicole Tormey, who helps some of the most driven teams in business perform at the highest level by doing something radical: less. Nicole shares why she takes a full month off every year and what she tells her clients before she goes, the story of flying to Bali with no plan and spending seven uncomfortable days learning to stop performing her own vacation, and the weekly check-in her teams refuse to give up. Together, Steph and Nicole get to the question every high achiever eventually faces: when you ask "what is enough," are you really asking "am I enough?" And underneath it all, the thing we forget while chasing every goal: a life you actually enjoy is the whole point.In this episode: The energy audit question Nicole asks before letting anyone add a new habit Why feeling "behind on your optimization" is the warning sign, not the motivation Exactly what Nicole tells clients before taking her month off every year The morning question that reconnected her to what she actually wants Steph's day-by-day calendar boundaries for winning back white space The difference between asking "what is enough" and "am I enough" Joy isn't the reward for hitting the goal. It's the reason the goal was worth hitting.Chapters: 01:05 Nicole's Path to Human Performance 02:43 Pouring Into a Team, Not Just a Business 03:55 The Friday Nervous System Check-In 06:17 The One Call the Team Refused to Cut 07:28 Stop Adding: The Energy Audit 10:13 When Is Enough Enough? 11:43 The Real Question: Are YOU Enough? 12:47 Judgment and Curiosity Can't Share Space 14:31 Self-Worth and the Addiction to Performing 17:58 Permission to Not Have It Figured Out 19:49 The Non-Negotiable Month Off 21:13 Nicole's Bali Reset 24:38 Creating White Space 25:39 Steph's Calendar Boundaries 26:15 Joy Unattached to an Outcome Connect with Nicole:Instagram: https://www.instagram.com/nicole_tormey

In this episode, Dr. Stephanie Wigner sits down with Dr. Nikki Cottis, Head of Curriculum and Coaching at The Wealthy Practitioner, to unpack the patterns they see in clinic owners who struggle to scale. They break down the leadership gaps, control issues, financial blind spots, and system failures that keep practitioners trapped in operator mode. The conversation explores how top performers build teams, create systems, leverage data, and implement quickly instead of overthinking. They also share why retention, automation, and CEO-level decision making are often more powerful than chasing more leads. The real shift is moving from practitioner thinking to CEO thinking so you can build a business that grows beyond you.Get the Free Claude Cowork Guide for Practitioners: Stop Running Your Entire Practice Manually Chapters:[00:45] The Control Problem Keeping Owners Stuck[04:00] The 3 Systems Every Practice Needs[05:45] Why Most Clinics Misread Their Numbers[07:30] From Practitioner to CEO Thinking[09:15] The Hidden Revenue in Retention[13:00] Why Some Clients Scale Faster Than Others[16:30] Systematize It or Start Over Every Month[19:30] AI, Automation, and Buying Back Your Time[23:00] Leadership Through Better SystemsKey Takeaway:The businesses that scale fastest are built by leaders who stop trying to do everything themselves and start thinking, implementing, and leading like CEOs.

Summary:Dr. Stephanie Wigner sits down with her husband, Kyle, to unpack how AI is transforming the way they operate multiple clinics. They share practical examples of using AI beyond content creation, from auditing team performance and streamlining communication to building smarter systems and creating more leadership capacity. This conversation highlights why AI is not about replacing people, but elevating them into higher-value roles. The real opportunity is not learning another tool. It is becoming the kind of leader who leverages technology to create more margin, clarity, and growth.Get the Free Claude Cowork Guide for Practitioners:https://go.thewealthypractitioner.com/ai-cowork-for-practitioners?utm_source=MTWpodcast&utm_medium=podcast&utm_campaign=cowork_LMChapters:00:03:12 CEO capacity gap00:06:58 Audit log unlock00:10:01 Team leverage shift00:12:47 AI as a systems builder00:16:05 Financial intelligence00:18:38 Internal AI assistants00:19:27 Why you’re not behindKey Takeaway:The leaders who win with AI are not replacing people, they are creating more leverage for themselves and their teams.

Summary:Dr. Stephanie breaks down the identity and strategy shifts required to build a business that creates freedom instead of dependency. This episode challenges the belief that success has to come from constant hustle and explains why wealthy businesses are built through systems, leverage, capacity, and leadership. She unpacks the transition from practitioner to CEO and the internal rewiring required to stop operating from survival mode. This conversation is about building a business that supports your life instead of consuming it. If you know you are meant for more impact, more profit, and more freedom, this episode shows you where the shift begins.Join our masterclass today at 1pm EThttps://go.thewealthypractitioner.com/built-for-profit-masterclass-2026?utm_source=MTWpodcast&utm_medium=podcast&utm_campaign=built_for_profit_2026Apply for The Wealthy Practitioner Mastermindhttps://go.thewealthypractitioner.com/7-figure-experience-application?utm_source=MTWpodcast&utm_medium=podcast&utm_campaign=mastermindChapters:00:02:05 Why trading time for money keeps you stuck00:02:50 Creating recurring revenue and client retention00:03:58 Building capacity instead of glorifying hustle00:04:49 The power of protecting your schedule00:05:15 Why systems create freedom and scalability00:06:20 Transitioning from operator to CEO00:08:45 Moving from survival mode into overflowKey Takeaway:A wealthy business is built when your identity, systems, and leadership evolve beyond survival.

In this episode, Dr. Stephanie Wigner breaks down why so many practitioners stall between $400K and $600K and what it actually takes to break through to seven figures. She unpacks the hidden ceiling that keeps high-performing business owners stuck in operator mode and explains why scaling is ultimately an identity decision before it is a strategy decision. From raising prices and productizing outcomes to hiring an A-player integrator and fixing lead flow, this episode is a direct call to stop managing a practice and start building a real asset. The shift is learning to think, lead, and decide like a CEO. If you have already built momentum, this is your reminder not to stop at the hardest level.Join our live 5 day money challenge - May 18th:https://go.thewealthypractitioner.com/money-challenge?utm_source=MTWpodcast&utm_medium=podcast&utm_campaign=goldmind&utm_content=mtw-podcast-linkGet tickets to our upcoming event in San Diego, CA:https://go.thewealthypractitioner.com/san-diego-event?utm_source=MTWpodcast&utm_medium=podcast&utm_campaign=san_diego_event Chapters:01:14 Profit margins matter more than revenue02:31 Raise your prices without emotional attachment03:10 Productize your biggest transformation05:03 The power of hiring an A-player operator06:12 Why proximity changes your identity06:56 Referrals are not a real marketing strategy07:48 Transitioning from practitioner to CEO09:10 Rewriting your identity to scale biggerKey Takeaway:The business only grows to the level of identity you are willing to claim as a CEO.