Key strategies for marketing and growing international membership organisation with Stephen Weiss Director of International Coaching Federation

About this episode

Gordon Glenister interviews Stephen Weiss about strategies for marketing and growing international membership organizations.

In this episode, Gordon Glenister speaks with Stephen (Steve) Weiss, a Director at the International Coaching Federation (ICF). With a career spanning sports coaching, event production, and leadership roles in membership organisations, Steve brings unique insights into marketing international associations on a global scale. Together, they explore how the ICF builds its worldwide community of professional coaches, the challenges of engaging members across diverse cultures, and the strategies that enable associations to thrive internationally. What You’ll Learn in This Episode How Steve’s career journey — from athletics coaching to association leadership — shaped his approach to membership growth. The role of the International Coaching Federation in setting global standards for professional coaching. Key strategies for marketing and growing international membership organisations. How cultural differences affect engagement and communication. The importance of storytelling, trust, and brand consistency when operating globally. Leadership lessons for building communities that span continents. About Stephen Weiss Stephen Weiss is a Director at the International Coaching Federation, a…

People in this episode

Host: Gordon Glenister

Guest: Stephen Weiss

Topics covered

• marketing
• membership growth
• international organizations
• cultural engagement
• storytelling
• leadership

Keywords

• International Coaching Federation
• professional coaching
• community building
• global standards

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