Membership, Advocacy and the Future of Home Care with Jon Stone, Director of Corporate Services, Homecare Association

About this episode

Gordon Glenister interviews Jon Stone about the Home Care Association's role in supporting home care providers and the challenges they face.

In this episode of the Membership World Podcast, Gordon Glenister speaks with Jon Stone, Director of Corporate Services at the Home Care Association, about the vital role the organisation plays in supporting home care providers across the UK. Jon explains how the Home Care Association helps more than 2,000 members with advice, guidance, events, training, regulatory support and specialist expertise. He shares his personal journey into the sector and why quality home care is an issue that affects all of us, both professionally and personally. The conversation explores the biggest pressures facing home care providers today, including regulation, workforce shortages, low pay, recruitment difficulties and the growing gap between the real cost of delivering care and the rates many local authorities are willing to fund. Jon highlights why caring is a highly skilled profession and why the sector deserves greater recognition and investment. Gordon and Jon also discuss the challenge of demonstrating membership value in a sector under intense financial pressure. Jon outlines how the Association uses research, cost-of-care reports, Freedom of Information data and regional roadshows to…

People in this episode

Host: Gordon Glenister

Guest: Jon Stone

Topics covered

• home care
• advocacy
• membership
• workforce challenges
• regulation
• care funding

Keywords

• care providers
• training
• regulatory support
• membership value
• franchise models

Mentioned in this episode

Books & works: the Membership World Podcast

Places: UK

More episodes of Membership World Podcast

• Tony Ryan - The Design & Technology Association · March 5, 2026 · 18 min
• Member Advocacy and the Importance of Associations Leveraging their Members · January 8, 2026 · 17 min
• “Membership is about making sure every voice is heard, from small brewers to national pub chains.” CEO of The BBPA Emma McClarkin · September 5, 2025 · 20 min
• Leading with Purpose: Insights from Robin Osterley, CEO of the Charity Retail Association · September 5, 2025 · 22 min
• Key strategies for marketing and growing international membership organisation with Stephen Weiss Director of International Coaching Federation · September 5, 2025 · 19 min
• How Generation Logistics is Transforming the Industry with Rona Hunnisett · September 4, 2025 · 14 min