
#50 - Meta Ray-Ban Display & Meta Connect w/ Tom Krikorian
From Metavertising // Metaverse Marketing by Ely Santos
October 22, 2025 · 49 min · Season 1 · Episode 50
About this episode
Ely Santos and Tom Krikorian discuss the implications of Meta Connect and the future of augmented reality technology.
Meta Connect had hiccups—but did it just spark the mainstream AR era? XR developer Tom Krikorian (Studio 84) joins Ely Santos to unpack first impressions of Ray-Ban Display , why the EMG wristband is the real breakthrough, and what devs need before this market explodes. We get candid about Horizon Worlds , Meta’s SDK (or lack of it), and Apple’s tight ecosystem + on-device AI advantage. In this episode: Hands-on with Ray-Ban Display : one-eye HUD, real-world navigation, where it shines—and where it strains. The wristband wow-factor : finger-level intent control that finally feels ready for prime time. Developer reality check : unstable stacks, shifting roadmaps, and why an SDK + clear monetization path are non-negotiable. Meta vs. Apple: open ambitions vs. end-to-end optimization (iPhone, processors, on-device AI). Who’s better positioned? Early use cases that actually stick: notifications without the phone, live captions, travel translation, and accessibility. The Horizon Worlds debate: chasing Roblox—or losing the VR plot? Guest: Tom Krikorian — visionOS/XR developer, Studio 84 ; Host: Ely Santos — Metavertising Podcast. If you’re building for XR—or betting your brand on the…
People in this episode
Host: Ely Santos
Guest: Tom Krikorian
Topics covered
- augmented reality
- metaverse
- XR development
- wearable technology
- Meta vs Apple
- developer challenges
Keywords
- AR
- XR
- Ray-Ban Display
- EMG wristband
- Meta Connect
- developer SDK
- Apple ecosystem
- Horizon Worlds
Mentioned in this episode
Organizations: Studio 84, Meta, Apple
Products: Ray-Ban Display, EMG wristband, AppleVisionPro
Places: Horizon Worlds
More episodes of Metavertising // Metaverse Marketing
- #53 - China’s Smart Glasses Boom w/ Sylvan Shen · May 31, 2026 · 34 min
- #52 - AI Glasses: Is This the iPhone Moment? w/ Oscar Falmer from Meta · May 1, 2026 · 40 min
- #51 - Next Marvel From Roblox? IP, Brainrot & Brand Playbooks w/ James Purell · December 1, 2025 · 39 min
- #49 - Design Like Tony Stark: XR, AI & Industrial Metaverse w/ Ben Widdowson from Siemens · July 23, 2025 · 36 min
- #48 - Roblox as an Animation Platform w/ Will Bryan from Yessir Media · June 25, 2025 · 35 min
- #47 - How XR + AI Deliver Real-World ROI w/ Jeremy Dalton · May 28, 2025 · 40 min
Explore listener stats, chart rankings, contacts and more on the Metavertising // Metaverse Marketing podcast page.