Automate Marketing with Copilot Agents

Automate Marketing with Copilot Agents

From Microsoft Innovation Podcast by Mark Smith [nz365guy]

April 29, 2026 · 22 min · Episode 825

About this episode

This episode discusses how AI agents are transforming marketing workflows with insights from Ramón Rautenstrauch.

Get featured on the show by leaving us a Voice Mail: https://bit.ly/MIPVM This episode explores how AI agents are reshaping modern marketing workflows, drawing on the hands-on experience of Ramón Rautenstrauch. Using Microsoft Copilot, Copilot Studio, and Microsoft Foundry, the discussion shows how marketers can automate campaigns, experiment faster, and reduce low-value work while keeping humans in the loop. The core insight is not replacing marketers with AI, but using agents to unlock c...

People in this episode

Host: Mark Smith

Guest: Ramón Rautenstrauch

Topics covered

  • AI agents
  • marketing automation
  • Microsoft Copilot
  • campaign management
  • workflow optimization

Keywords

  • AI
  • marketing
  • automation
  • Microsoft
  • Copilot
  • workflows
  • campaigns

Mentioned in this episode

Organizations: Microsoft, Copilot, Copilot Studio, Microsoft Foundry

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