Devin Lusk on Why Multifamily Needs Social Media

Devin Lusk on Why Multifamily Needs Social Media

From Minutes with Marcia B. | Multifamily Podcast from Apartments.com by Apartments.com

August 29, 2025 · 34 min · Episode 20

About this episode

Devin Lusk discusses innovative marketing strategies for the multifamily sector, focusing on social media and resident engagement.

Devin Lusk loves thinking outside the box. In the latest episode of the podcast, the director of marketing for American Landmark shares her creative strategies for attracting prospects and improving resident satisfaction. She explains what makes a social post a scroll-stopper, why every email needs a bit of fluff, and which old-school marketing tactic she wants to bring back — with a modern twist.

People in this episode

Host: Marcia B.

Guest: Devin Lusk

Topics covered

  • social media
  • marketing strategies
  • resident satisfaction
  • creative thinking
  • multifamily industry

Keywords

  • multifamily
  • social media
  • marketing
  • resident satisfaction
  • creative strategies

Mentioned in this episode

Organizations: American Landmark

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