
Devin Lusk on Why Multifamily Needs Social Media
From Minutes with Marcia B. | Multifamily Podcast from Apartments.com by Apartments.com
August 29, 2025 · 34 min · Episode 20
About this episode
Devin Lusk discusses innovative marketing strategies for the multifamily sector, focusing on social media and resident engagement.
Devin Lusk loves thinking outside the box. In the latest episode of the podcast, the director of marketing for American Landmark shares her creative strategies for attracting prospects and improving resident satisfaction. She explains what makes a social post a scroll-stopper, why every email needs a bit of fluff, and which old-school marketing tactic she wants to bring back — with a modern twist.
People in this episode
Host: Marcia B.
Guest: Devin Lusk
Topics covered
- social media
- marketing strategies
- resident satisfaction
- creative thinking
- multifamily industry
Keywords
- multifamily
- social media
- marketing
- resident satisfaction
- creative strategies
Mentioned in this episode
Organizations: American Landmark
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