Welton McCrary and Rich Mitchell on Authenticity in the AI Era

About this episode

Welton McCrary and Rich Mitchell discuss balancing AI efficiency with human authenticity in multifamily marketing.

In the latest episode, Welton McCrary and Rich Mitchell explore how multifamily marketers and operators can find balance between AI-driven efficiency and the authenticity of the human touch.

People in this episode

Guests: Welton McCrary, Rich Mitchell

Topics covered

• AI in marketing
• authenticity
• multifamily industry
• human touch
• efficiency

Keywords

• AI
• authenticity
• multifamily marketing
• human touch
• efficiency

Mentioned in this episode

Organizations: Apartments.com

More episodes of Minutes with Marcia B. | Multifamily Podcast from Apartments.com

• Whitney Kidd on What the Future of Multifamily Will Look Like · June 9, 2026 · 38 min
• Justin Godwin on Putting Yourself in the Renter’s Shoes · January 2, 2026 · 44 min
• 5 Charities on Partnering with Multifamily to Make a Difference · November 14, 2025 · 36 min
• Devin Lusk on Why Multifamily Needs Social Media · August 29, 2025 · 34 min
• Vanessa Siebern on How to Scale Operations · July 1, 2025 · 31 min
• Char McCurdy on Advocating for Multifamily · May 1, 2025 · 31 min