MKT1 Unboxing: Primer

From MKT1 Video by Emily Kramer | MKT1

May 22, 2026 · 27 min

About this episode

In this episode, Keith Delaney demonstrates how Primer assists B2B marketers in reaching customers across multiple ad channels and measuring ad effectiveness.

This video is part of our MKT1 Unboxing series, where I get a ~30-minute demo of a GTM tool straight from the team who built it, to help you discover the best tools. In this episode of MKT1 Unboxing, Keith Delaney (CEO of Primer ) shows me how Primer helps B2B marketers reach the right customers on more ad channels than just LinkedIn, and figure out whether those ads actually drive pipeline. What we cover: * How to build one ICP audience and run it everywhere: Keith pulls from Primer’s 292M-person database, layers in his CRM data to exclude existing customers and competitors, and syncs the same audience across Meta, Google, LinkedIn, and Reddit. * Why LinkedIn audiences cost twice what they should : LinkedIn shows ads to “related” job titles and this hurts your conversion. * How Primer’s AI catches the dumb setup mistakes that waste ad spend : Keith walks through features that flag things like bad audience expansion settings or misallocated budget. Get 10% off an annual Primer subscription with code MKT110. Paid subscribers get 30% off an annual subscription as part of our Perk Stack . New customers only. This is a public episode. If you'd like to discuss this with other…

People in this episode

Host: Emily Kramer

Guest: Keith Delaney

Topics covered

GTM tools
B2B marketing
ad channels
audience targeting
AI in advertising

Keywords

GTM tool
audience targeting
ad spend
advertising mistakes
marketing tools

Mentioned in this episode

Organizations: Primer, LinkedIn, Meta, Google, Reddit, MKT1, CRM

Places: B2B