MKT1 Unboxing: Wistia

From MKT1 Video by Emily Kramer | MKT1

January 27, 2026 · 30 min

About this episode

Chris Savage discusses how Wistia has transformed into a comprehensive video marketing platform.

In this episode of MKT1 Unboxing , Chris Savage (cofounder + CEO) shows me how Wistia has evolved from “video hosting” into a one-stop video marketing shop. From LLM embeds to webinars and the best video analytics around, you can do it all in Wistia (without juggling eight different tools). What we cover in this unboxing: * AI-searchable video (LLM-friendly embeds) → Wistia makes video transcripts readable by LLMs, so your videos can show up in AI search—not just the title. * Remix long-form videos (new + in beta) → Instantly turn podcasts, webinars, and interviews into new videos by pulling the best moments from across the entire recording based on a prompt. * Easily-repurposable webinars → A fully native webinar platform with backstage control, higher-quality playback, built-in editing, and clean analytics for live and on-demand views. * One platform, not eight tools → Hosting, embeds, viewer analytics, recording, editing, social clips, podcast distribution, and multi-language dubbing—all in Wistia. Get started with a free trial of Wistia here . This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit…

People in this episode

Host: Emily Kramer

Guest: Chris Savage

Topics covered

video marketing
AI technology
webinars
video analytics
content creation

Keywords

video hosting
AI-searchable video
webinar platform
video analytics
content repurposing

Mentioned in this episode

Organizations: Wistia, MKT1