من مجرد فكرة لملايين المستخدمين

من مجرد فكرة لملايين المستخدمين

From Moghamra مغامرة by Moghamra Studios

December 31, 2025 · 1h 22m · Episode 76

About this episode

In this episode, Ahmad Atef discusses the journey of building Kenzz, a social commerce startup in Egypt, focusing on trust in online shopping and the challenges of scaling a consumer tech company.

In this episode, we sit down with Ahmad Atef, Founder & CEO of Kenzz, one of Egypt’s fastest-growing social commerce startups reimagining how everyday products are discovered, reviewed, and bought online.Founded to solve a simple but painful problem, trust in online shopping, Kenzz blends content, community, and commerce, enabling users to discover products through authentic reviews, short-form video, and real recommendations, while giving brands a performance-driven alternative to traditional e-commerce platforms.Ahmed walks us through the early days of building Kenzz, the false starts, the hard pivots, and the realities of scaling a consumer tech company in Egypt. We discuss product-market fit, unit economics, creator-led commerce, fundraising, and what it really takes to build trust at scale in a market where logistics, payments, and consumer behavior are still evolving.في هذه الحلقة نستضيف أحمد عاطف، المؤسس والرئيس التنفيذي لشركة Kenzz — واحدة من أسرع شركات الـSocial Commerce نموًا في مصر، والتي تعيد تعريف تجربة التسوق الإلكتروني من خلال المحتوى، التوصيات، والمجتمع.تأسست Kenzz لحل مشكلة أساسية في التجارة الإلكترونية: الثقة. من خلال دمج الفيديوهات القصيرة، مراجعات…

People in this episode

Guest: أحمد عاطف

Topics covered

  • social commerce
  • online shopping
  • trust in e-commerce
  • consumer tech
  • product discovery

Keywords

  • Kenzz
  • social commerce
  • online shopping
  • trust
  • consumer behavior
  • product-market fit
  • fundraising

Mentioned in this episode

Organizations: Kenzz

Places: مصر

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