Watching the Activators in Action

Watching the Activators in Action

From More Cheese Less Whiskers by Dean Jackson

January 18, 2026 · 54 min

About this episode

Dean Jackson discusses marketing principles in the context of Joey Osborne's congressional campaign.

Today on the More Cheese Less Whiskers podcast, I'm sharing a very different kind of conversation with my longtime friend Joey Osborne, who just announced he's running for U.S. Congress in the mountains of North Carolina. Joey's been an entrepreneur his whole life, someone who's always looking to fix broken systems. Now he's turning that problem-solving mindset toward politics, challenging a 20-year incumbent in his district. We talked about how the same principles we use in marketing apply directly to winning an election, from identifying persuadable voters to the math of reaching the 60,000 people who could change the outcome. One thing that struck me was Joey's experience from his previous congressional run. The one precinct where he finished best was where he stood outside all day handing voters his card. Name recognition alone moved the needle because most people don't know who they're voting for when they get down the ballot. Whether you're selling homes, insurance, or ideas, the strategy stays the same. Find the people who are persuadable and get your message in front of them at the right time. Follow Joey's campaign at joey.vote , and stay tuned because this may become a…

People in this episode

Host: Dean Jackson

Guest: Joey Osborne

Topics covered

  • politics
  • marketing
  • entrepreneurship
  • elections
  • voter persuasion

Keywords

  • politics
  • marketing
  • election strategy
  • voter persuasion
  • entrepreneurship

Mentioned in this episode

Organizations: joey.vote

Places: U.S. Congress, North Carolina

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