06 Pia Posio from Glaston Corporation | A Marketing Director's perspective on change

About this episode

Pia Posio shares her insights on change management and effective communication strategies from her experience as a marketing director.

Today, we have the pleasure of hearing from Pia Posio , an experienced leader and the current VP of Communications, Marketing & IR at Glaston Corporation. Pia has navigated significant organizational changes and has deep expertise in leading through transformation. With a long career, she has previously worked, e.g., at Wärtsilä and spent over 15 years at IBM in sales and marketing. In this episode, we're diving into the critical topic of change management and communications. Pia will share practical tips and strategies on how to effectively drive change, manage stakeholders, and maintain momentum in the face of constant evolution. You will learn about the changes from the marketing director's perspective, what to consider before the actual change happens, how to convert change impulse into a meaningful narrative for different stakeholders, thinking “What’s in it for them”. Pia shares practical strategies for handling change, emphasizing that it's not always a matter of choice but rather a necessity, whether planned, forced, or evolutionary. Additionally, you will hear more of Pia’s thoughts about the differences between change and continuous development, the wheel of…

People in this episode

Guest: Pia Posio

Topics covered

• change management
• communications
• stakeholder management
• transformation

Keywords

• organizational change
• marketing director
• practical strategies
• emotional reactions

Mentioned in this episode

Products: Glaston Corporation, Wärtsilä, IBM

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