10 Matti Tiitinen from Valtra | How I lead my farmer-focused marketing and sales team at Valtra

About this episode

Matti Tiitinen discusses his leadership approach in marketing and sales at Valtra, focusing on customer experience and decentralized decision-making.

What is the role of marketing in an industrial brand that has one of the highest retention rates in Europe? And what is the leadership philosophy behind running the commercial engine with a strong focus on customer experience? In this episode, we sit down with Matti Tiitinen , VP for Sales and Marketing at Valtra, a key member of both the European and global Fendt/Valtra leadership teams. Valtra is a legendary brand with a long history, part of the global AGCO Corporation. Valtra is the leading tractor brand in the Nordics, one of the best growing brands in the whole of Europe, and a household name in South America and globally sold in 75 countries. Matti shares his insights on leading the function that combines sales and marketing under one umbrella. You'll hear more about: The role of marketing: How Valtra’s marketing department "carves out the value" for their products, positioning the function as a true value-driver. Decentralized decision-making: Matti’s thoughts on decentralized decision-making using a strong culture and clear focus, empowering the right people in the right places. Leadership in action: Insights on goal-setting and team achievement, including why…

People in this episode

Guest: Matti Tiitinen

Topics covered

• marketing
• sales
• leadership
• customer experience
• decentralized decision-making

Keywords

• Valtra
• AGCO Corporation
• Nordics
• Fendt
• customer journey

Mentioned in this episode

Products: Valtra tractors

Places: Europe, Nordics, South America

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