07 Helena Kappen from Microsoft | CMO’s perspective on AI

About this episode

Helena Kappen discusses the transformative impact of AI on B2B marketing and shares strategies for marketing leaders.

Let’s step into the world of AI with Helena Kappen , Chief Marketing Officer for Microsoft Sweden! How is AI truly transforming B2B marketing? How can AI be more than just a tool, but a 'transformational engine' for your marketing? What strategies can B2B marketing executives implement to leverage AI effectively? And how can you, as a marketing leader, ensure you’re not just keeping up, but staying ahead? Where to start? In this episode, you’ll hear directly from a top CMO at Microsoft about navigating this AI transformation. Helena shares a practical way to think about how AI can transform your organization on three different levels and how you can contribute to these levels. You’ll hear concrete examples of how you can utilize AI as a marketing leader and what types of AI Agents you can build to enhance your productivity as a leader. Additionally, Helena tells more about the newly released Chief Marketing Manager Agent for Copilot and how to take advantage of it. Helena has worked at Microsoft for almost 10 years, holding five different roles, including positions in Western Europe and industry marketing management. In this episode, you’ll hear more about her background and her…

People in this episode

Guest: Helena Kappen

Topics covered

• AI
• B2B marketing
• leadership
• marketing strategies

Keywords

• transformational engine
• AI Agents
• productivity
• Chief Marketing Manager Agent
• Copilot

Mentioned in this episode

Products: Copilot, Microsoft

Places: Sweden, Western Europe

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