Try It When Your Resident Events Need a Refresh
From Multifamily Mix with Barbara Savona by Sprout Marketing
March 10, 2026 · 10 min · Season 4 · Episode 10
About this episode
This episode discusses how to refresh multifamily resident events using whimsy to increase engagement and attendance.
If your apartment community events are starting to feel a little… predictable, this episode is for you. In this week’s Try It When episode, we’re talking about how to refresh your multifamily resident events with one simple ingredient that makes them more memorable, more engaging, and more talked about: whimsy. So many property managers and onsite teams tell us: “Our residents just aren’t coming to events anymore.” “We keep doing the same things.” “I’m out of ideas.” The good news? You don’t need a bigger budget or more time. You just need a small creative shift that turns a standard event into something residents actually remember. Inside this episode: How to make apartment community events more engaging Simple ways to increase resident attendance Creative multifamily marketing ideas Examples of themed events residents love How to add surprise, nostalgia, and fun to your next event If you want ready-to-use resident event ideas, marketing materials, and monthly resources built specifically for onsite teams, grab the Spark – Monthly Property Manager Resource Kit at 👉 sparkwithsprout.com Your next event doesn’t need to be bigger. It just needs a little magic. Get your spark back…
People in this episode
Host: Barbara Savona
Topics covered
- resident events
- multifamily marketing
- engagement strategies
- event planning
- creativity in events
Keywords
- resident events
- multifamily
- whimsy
- engagement
- event ideas
- property management
- creativity
Mentioned in this episode
Organizations: Sprout Marketing, Sprout
Products: Spark – Monthly Property Manager Resource Kit
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