Understanding Trademark Classes

About this episode

Ashley Elliott explains trademark classes and their significance in protecting brand names.

In this episode of Naming in the AI Age, Ashley Elliott explains trademark classes and why they matter. Trademarks are divided into 45 classes of goods and services, meaning the same name can exist in different classes—like Delta Airlines and Delta Faucets. A common myth is that one filing covers all categories, but protection only applies to the classes you file in. Filing too narrowly leaves gaps; too broadly raises costs and risks conflict. In the U.S., entrepreneurs can file under “Use in...

People in this episode

Host: Ashley Elliott

Topics covered

• trademark classes
• intellectual property
• business strategy
• entrepreneurship
• legal protection

Keywords

• trademark
• classes
• intellectual property
• filing
• business names
• protection
• entrepreneurs

Mentioned in this episode

Organizations: Delta Airlines, Delta Faucets

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• How to Avoid Getting Sued · October 24, 2025 · 13 min
• How to Read a USPTO Trademark Regestration · October 16, 2025 · 4 min
• How To Use Your Trademark Correctly · October 9, 2025 · 4 min