
271 : The Human Element Behind AI-Powered Copywriting with Jon Benson
From Navigating the Customer Experience by Yanique Grant, Customer Experience Strategist, Entrepreneur
May 12, 2026 · 26 min
About this episode
In this episode, Yanique Grant interviews Jon Benson about the intersection of AI and copywriting, exploring creativity and business implications.
Send us Fan Mail "What happens when the inventor of the Video Sales Letter meets AI? Jon Benson joins us for a conversation that will change how you think about creativity, copy, and your business." In Episode 271 of Navigating the Customer Experience, host Yanique Grant sits down with Jon Benson, the pioneering copywriter and entrepreneur who invented the Video Sales Letter (VSL) the format that became the backbone of modern digital marketing. Since 2010, Jon has been quietly working at the ...
People in this episode
Host: Yanique Grant
Guest: Jon Benson
Topics covered
- AI
- copywriting
- creativity
- digital marketing
- entrepreneurship
Keywords
- AI-powered copywriting
- Jon Benson
- Video Sales Letter
- creativity
- digital marketing
Mentioned in this episode
Organizations: Video Sales Letter
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