271 : The Human Element Behind AI-Powered Copywriting with Jon Benson

271 : The Human Element Behind AI-Powered Copywriting with Jon Benson

From Navigating the Customer Experience by Yanique Grant, Customer Experience Strategist, Entrepreneur

May 12, 2026 · 26 min

About this episode

In this episode, Yanique Grant interviews Jon Benson about the intersection of AI and copywriting, exploring creativity and business implications.

Send us Fan Mail "What happens when the inventor of the Video Sales Letter meets AI? Jon Benson joins us for a conversation that will change how you think about creativity, copy, and your business." In Episode 271 of Navigating the Customer Experience, host Yanique Grant sits down with Jon Benson, the pioneering copywriter and entrepreneur who invented the Video Sales Letter (VSL) the format that became the backbone of modern digital marketing. Since 2010, Jon has been quietly working at the ...

People in this episode

Host: Yanique Grant

Guest: Jon Benson

Topics covered

  • AI
  • copywriting
  • creativity
  • digital marketing
  • entrepreneurship

Keywords

  • AI-powered copywriting
  • Jon Benson
  • Video Sales Letter
  • creativity
  • digital marketing

Mentioned in this episode

Organizations: Video Sales Letter

More episodes of Navigating the Customer Experience

Explore listener stats, chart rankings, contacts and more on the Navigating the Customer Experience podcast page.