Direct Mail Goes Multichannel

About this episode

Drew Sanocki and Michael Epstein discuss how brands can measure the full impact of direct mail across multiple channels, including Shopify and Amazon.

In this episode, Drew Sanocki and Michael Epstein explain how brands can finally measure direct mail's full impact—not just on Shopify, but on Amazon too. They share how PostPilot Halo brings true multichannel attribution to life, why direct mail performs best when digital CPAs spike, and how leading brands are using it to win Black Friday and Cyber Monday.

People in this episode

Guests: Drew Sanocki, Michael Epstein

Topics covered

• direct mail
• multichannel marketing
• attribution
• e-commerce
• Black Friday
• Cyber Monday

Keywords

• direct mail
• multichannel attribution
• PostPilot Halo
• Shopify
• Amazon
• Black Friday
• Cyber Monday

Mentioned in this episode

Organizations: PostPilot Halo, Shopify, Amazon

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