NM Live: Back to School Campaigns and How to Leverage Them for Black Friday
From Nerd Marketing by Nerd Marketing
June 18, 2025 · 20 min · Episode 96
About this episode
Drew and Michael discuss how Back to School campaigns can be leveraged for Black Friday success.
Think Black Friday prep starts in the fall? Think again. In this episode, Drew and Michael explain why Back to School is the ultimate test window for Q4 success. They break down four actionable strategies you can launch this summer to identify your most profitable customer segments, validate your creative, and lower acquisition costs—before the holiday rush drives up competition and ad prices.
People in this episode
Hosts: Drew, Michael
Topics covered
- Back to School campaigns
- Black Friday preparation
- customer segmentation
- creative validation
- acquisition costs
- holiday marketing strategies
Keywords
- Black Friday
- Back to School
- marketing strategies
- customer segments
- acquisition costs
- holiday rush
Mentioned in this episode
Organizations: Black Friday, Back to School
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