Charles Manning on Why Measurement Is the Secret Weapon in the Age of Agentic AI
From Next in Media by Mike Shields
February 17, 2026 · 39 min · Season 7 · Episode 66
About this episode
Mike Shields interviews Charles Manning about the rapid shift to agentic advertising and AI-driven workflows in the media industry.
People in this episode
Host: Mike Shields
Guest: Charles Manning
Topics covered
- agentic advertising
- AI-driven workflows
- first-party data
- CTV journey
- ad tech supply chain
- measurement tools
Keywords
- agentic AI
- programmatic advertising
- first-party data
- Kochava
- CTV
- ad tech
- measurement tools
- AI workflows
Mentioned in this episode
Organizations: Kochava, LG, Samsung, Vizio, Roku
Products: Station One
Places: Sandpoint, Idaho
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