How Lenovo Is Putting AI to Work in Marketing — with CMO Emily Ketchen
About this episode
Lenovo CMO Emily Ketchen discusses the integration of AI in marketing strategies and campaigns targeting Gen Z.
Lenovo CMO Emily Ketchen joins Mike Shields to talk about operationalizing AI across marketing, managing an agentic workforce, marketing a new tech category, and the Sundance-winning creator campaign behind Lenovo's Gen Z push.
People in this episode
Host: Mike Shields
Guest: Emily Ketchen
Topics covered
- AI in marketing
- operationalizing AI
- Gen Z marketing
- creator campaigns
- tech categories
Mentioned in this episode
Organizations: Lenovo
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