How Lenovo Is Putting AI to Work in Marketing — with CMO Emily Ketchen

About this episode

Lenovo CMO Emily Ketchen discusses the integration of AI in marketing strategies and campaigns targeting Gen Z.

Lenovo CMO Emily Ketchen joins Mike Shields to talk about operationalizing AI across marketing, managing an agentic workforce, marketing a new tech category, and the Sundance-winning creator campaign behind Lenovo's Gen Z push.

People in this episode

Host: Mike Shields

Guest: Emily Ketchen

Topics covered

• AI in marketing
• operationalizing AI
• Gen Z marketing
• creator campaigns
• tech categories

Keywords

• Lenovo
• AI
• marketing
• Gen Z
• Sundance
• creator campaign
• tech category

Mentioned in this episode

Organizations: Lenovo

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