Ryan Detert on Why Publicis Made Its Biggest Bet on Creator Marketing
From Next in Media by Mike Shields
March 24, 2026 · 27 min · Season 7 · Episode 70
About this episode
Ryan Detert discusses the growth of Influential post-acquisition by Publicis and the evolving landscape of creator marketing.
People in this episode
Host: Mike Shields
Guest: Ryan Detert
Topics covered
- creator marketing
- influencer campaigns
- brand safety
- measurement
- AI in marketing
- ROI
- micro creators
Keywords
- creator marketing
- influencer
- Publicis
- ROI
- AI
- brand safety
- measurement
- micro creators
- Captiv8
- social media
Mentioned in this episode
Organizations: Publicis, Influential, Captiv8, YouTube, TikTok, Instagram
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