How Mike Law Is Navigating the CTV Targeting Puzzle at Carat
About this episode
Mike Shields interviews Mike Law about the challenges of targeted TV advertising and the evolving landscape of media planning.
People in this episode
Host: Mike Shields
Guest: Mike Law
Topics covered
- CTV targeting
- brand growth
- advertising
- media planning
- AI in media
- audience measurement
Mentioned in this episode
Organizations: Carat North America, YouTube, CBS, Go Addressable
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