How Mike Law Is Navigating the CTV Targeting Puzzle at Carat
From Next in Media by Mike Shields
March 31, 2026 · 30 min · Season 7 · Episode 71
About this episode
Mike Shields interviews Mike Law about the challenges of targeted TV advertising and the evolving landscape of media planning.
People in this episode
Host: Mike Shields
Guest: Mike Law
Topics covered
- CTV targeting
- brand growth
- advertising
- media planning
- AI in media
- audience measurement
Keywords
- CTV
- targeted advertising
- brand growth
- media planning
- AI agents
- audience measurement
- streaming
- social video
Mentioned in this episode
Organizations: Carat North America, YouTube, CBS, Go Addressable
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