How Sam Garfield Is Building Adobe's AI Operating System for Advertising
About this episode
Sam Garfield discusses Adobe's innovative approach to marketing through its AI operating system.
People in this episode
Host: Mike Shields
Guest: Sam Garfield
Topics covered
- Adobe's AI Operating System
- creative intelligence
- marketing technology
- generative AI
- advertising trends
Mentioned in this episode
Organizations: Adobe, CMT Data and AI Platforms
Products: Creative Cloud, Firefly AI, Workfront, customer data platforms, analytics, LLM Optimizer
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