How Sam Garfield Is Building Adobe's AI Operating System for Advertising
From Next in Media by Mike Shields
March 10, 2026 · 28 min · Season 5 · Episode 34
About this episode
Sam Garfield discusses Adobe's innovative approach to marketing through its AI operating system.
People in this episode
Host: Mike Shields
Guest: Sam Garfield
Topics covered
- Adobe's AI Operating System
- creative intelligence
- marketing technology
- generative AI
- advertising trends
Keywords
- Adobe
- AI
- marketing
- creative intelligence
- generative AI
- advertising
- data platforms
Mentioned in this episode
Organizations: Adobe, CMT Data and AI Platforms
Products: Creative Cloud, Firefly AI, Workfront, customer data platforms, analytics, LLM Optimizer
More episodes of Next in Media
- How Georgia Pacific Modernized Its Marketing Mix Modeling · June 11, 2026 · 22 min
- Why Live Sports and - Bravo (?) Are Dominating the Upfronts · June 9, 2026 · 20 min
- Why Warner Bros Discovery Ditched and Rebuilt TV Targeting · June 2, 2026 · 16 min
- iSpot CEO on the Future of TV Ad Outcomes & AI · May 28, 2026 · 29 min
- How to Monetize Arguments - Without Getting Cancelled · May 26, 2026 · 24 min
- The Power of Nostalgia: Reaching Gen Alpha Through Their Parents’ Childhood · May 19, 2026 · 28 min
Explore listener stats, chart rankings, contacts and more on the Next in Media podcast page.