How Michael Wolf Is Rethinking Attention in the Age of Multitasking
From Next in Media by Mike Shields
April 14, 2026 · 25 min · Season 7 · Episode 73
About this episode
Michael Wolf discusses the implications of multitasking on attention and advertising in the media landscape.
People in this episode
Host: Mike Shields
Guest: Michael Wolf
Topics covered
- attention economy
- multitasking
- television fragmentation
- YouTube advertising
- virtual product placement
- sports gambling
- spatial computing
Keywords
- Attention Clock
- media consumption
- advertising
- CTV
- live sports
- creator ads
- data layer
Mentioned in this episode
Organizations: Activate Consulting, Paramount, Warner, YouTube
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