What's So Challenging About Cross Platform Measurement?

About this episode

The episode discusses the challenges of cross platform measurement in a fragmented identity landscape and the implications for programmatic advertising.

People in this episode

Host: Mike Shields

Guest: Fabrice Beer-Gabel

Topics covered

• cross platform measurement
• cookie apocalypse
• programmatic advertising
• identity resolution
• data accuracy
• monetization gaps

Keywords

• cookie apocalypse
• identity accuracy
• deterministic data
• probabilistic data
• AI in advertising
• data spines
• biddable identifiers

Mentioned in this episode

Organizations: Intent IQ

More episodes of Next in Media

• How Georgia Pacific Modernized Its Marketing Mix Modeling · June 11, 2026 · 22 min
• Why Live Sports and - Bravo (?) Are Dominating the Upfronts · June 9, 2026 · 20 min
• Why Warner Bros Discovery Ditched and Rebuilt TV Targeting · June 2, 2026 · 16 min
• iSpot CEO on the Future of TV Ad Outcomes & AI · May 28, 2026 · 29 min
• How to Monetize Arguments - Without Getting Cancelled · May 26, 2026 · 24 min
• The Power of Nostalgia: Reaching Gen Alpha Through Their Parents’ Childhood · May 19, 2026 · 28 min