What's So Challenging About Cross Platform Measurement?
About this episode
The episode discusses the challenges of cross platform measurement in a fragmented identity landscape and the implications for programmatic advertising.
People in this episode
Host: Mike Shields
Guest: Fabrice Beer-Gabel
Topics covered
- cross platform measurement
- cookie apocalypse
- programmatic advertising
- identity resolution
- data accuracy
- monetization gaps
Mentioned in this episode
Organizations: Intent IQ
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