How Yahoo DSP Is Winning the Identity and CTV Wars with Adam Roodman
From Next in Media by Mike Shields
March 17, 2026 · 34 min · Season 7 · Episode 69
About this episode
Mike Shields interviews Adam Roodman about Yahoo DSP's strategies in the identity and CTV advertising landscape.
People in this episode
Host: Mike Shields
Guest: Adam Roodman
Topics covered
- demand side platforms
- identity solutions
- connected TV
- live sports
- AI in advertising
- supply path optimization
Keywords
- Yahoo DSP
- identity graph
- ConnectID
- CTV
- performance marketing
- agentic AI
- supply path optimization
- live sports
- advertising landscape
Mentioned in this episode
Organizations: Yahoo DSP, Yahoo, A2A, MCP
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