How Yahoo DSP Is Winning the Identity and CTV Wars with Adam Roodman
About this episode
Mike Shields interviews Adam Roodman about Yahoo DSP's strategies in the identity and CTV advertising landscape.
People in this episode
Host: Mike Shields
Guest: Adam Roodman
Topics covered
- demand side platforms
- identity solutions
- connected TV
- live sports
- AI in advertising
- supply path optimization
Mentioned in this episode
Organizations: Yahoo DSP, Yahoo, A2A, MCP
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