Why Philip Inghelbrecht Is Betting Against Programmatic CTV
From Next in Media by Mike Shields
March 3, 2026 · 29 min · Season 7 · Episode 68
About this episode
Philip Inghelbrecht discusses why programmatic CTV may not be the best approach for the television market.
People in this episode
Host: Mike Shields
Guest: Philip Inghelbrecht
Topics covered
- programmatic advertising
- CTV market
- TV advertising
- digital marketing
- media strategy
Keywords
- programmatic CTV
- Tatari
- TV advertising
- premium inventory
- digital marketing
- advertising fraud
- connected TV
Mentioned in this episode
Organizations: Tatari, Disney, Warner Bros., NBCUniversal, Paramount
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