Chris Lacorata Shares About the Drink Roman Gladiators Used, Now Coming for Gatorade's Crown in Graasi

About this episode

Chris LaCorata discusses the creation of Grassi, a superfood beverage, and its journey through challenges and pivots.

Guest: Chris LaCorata, Co-Founder of Grassi, a certified organic barley grass juice powder beverage built for hydration, immunity, and recovery. In this episode, we cover: How a series of factory closures and the NAFTA era inspired Chris to build a manufacturing-rooted brand in AmericaWhy the pandemic forced a pivot — and how that pivot led to GrassiWhat makes barley grass juice powder a superfood (all 8 essential amino acids, blood/liver detox, zero gluten)Why Grassi is positioning itself as...

People in this episode

Host: Rob Pene

Guest: Chris LaCorata

Topics covered

• hydration
• immunity
• recovery
• superfoods
• entrepreneurship
• manufacturing

Keywords

• Grassi
• barley grass
• hydration
• superfood
• entrepreneurship
• NAFTA
• pandemic

Mentioned in this episode

Organizations: Grassi

Products: barley grass juice powder

Places: America

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