No Fluff MSP Marketing

Sorry for the audio quality!

In this final episode of the workshop, I lay out spend levels and what you should be focused on at each level. It's good to get excited about marketing, but find an ROI at each spend level BEFORE moving up to the next. Ready to get going? visit campers.msp-camp.com

I was grateful for the opportunity to lead a workshop for TechCon Unplugged this year. As a good marketer does, I documented the whole thing. I hope this helps you on your MSP Marketing journey!Stop Using Sh*t content! Visit campers.msp-camp.com to instantly upgrade your MSP Marketing Content

In this episode I cover our newly published Co-Managed IT Sales Presentation. If you're currently meeting with co-managed prospects or plan to in the future, I promise this one is worth listening to!I go into detail about how we positioned Co-Managed to the different personas you may be presenting to, important talking points that MUST be included in these presentations, and WHY we included each slide.I hope this helps you close all the Co-Managed IT deals!P.S. sorry about missing last week. My wife gave birth to our third child last week. A healthy baby boy named Truitt!

The technicals of marketing are important, but I've always hired smarter people than me to figure that stuff out. Do you know what those people are often missing though? Creativity. Creativity is what makes marketing more effective. It requires a marriage of a creative to understand their target market, what makes them tick, and how to get them to engage, with a technical expert that can incorporate the content and adjust based on the data. People try to pretend that marketing is ALL ABOUT THE DATA and that all marketing decisions are based on data and numbers and research. Complete bullshit. The most successful campaigns in the world started from a great idea. Data came later. Creativity Sells is not just a presentation at ScaleCon24, it's one of our 5 core values at MSP Camp. I believe it in my soul and it's helped me scale multiple businesses FAST. If your marketing is lacking, it's probably not because you're not technical enough. It's likely lacking the creativity to grab and hold someone's attention! Wanna see some creative shit? Try out a free trial at msp-camp.com.

In this episode, Taher sits down with Harrison Baron from Growth-Generators.com to dive deep into the upcoming ScaleCon2024 event. They also discuss the critical role that content plays in the success of MSPs and share actionable insights on how MSPs can stand out in a crowded market with smart, effective marketing strategies. Whether you're looking to refine your current approach or explore new tactics, this conversation is packed with valuable tips to help you scale your MSP. Don't miss out on the chance to secure your spot at ScaleCon2024! With only 10 tickets remaining at the current Early Bird pricing, now is the perfect time to register and ensure you benefit from this incredible opportunity. Lock in your pricing today at https://scalecon24.com/!

This is a recording from a presentation I did at Techcon Unplugged in September on inbound marketing. I posted it on YouTube but most of our audience is still on this podcast and I really think it's worth listening too! You know what I say about repurposing content :) On another note, I HIGHLY recommend getting your ticket to Techcon Unplugged this year. It was an incredible event and the MSP Camp team will definitely be there again this year! Ticket link: https://www.eventbrite.com/e/techcon-unplugged-2024-tickets-789463164577

Remember Hunter? The dude that gave away a Tesla? Well, he took it a step further since last time we spoke and gave away a brand new Corvette C8! I always enjoy conversations with Hunter. He is a true marketer and continues to push the envelope. I hope this episode inspired you to be bold and take a big leap!

We bring Maddie back on for this episode to provide tips to marketing coordinators in the MSP space. It can be a tough position with high expectations and not a lot of guidance. We're looking to change that. Our goal is to get you going further faster with the actionable tips and advice to help you find success in your role! If you want to complete the challenge this week, make sure to check out the free guides on msp-camp.com.

For years I avoided direct mail. My budget was tiny and I never thought it would provide an ROI. Who cares about postcards? After I sent out two campaigns in one year and they both led to leads... I started to rethink to power of direct mail. We're now huge advocates of adding this into the marketing mix and are personally running a 14 month campaign to prospects in our local market. In this episode, Steven and I review effective content and strategies to use to get the most out of mailers! If you've been thinking about adding direct mail to your MSP marketing, check out msp-camp.com!

Will has been on an acquisition crusade over the last 4 years and is now the head of a 120+ employee MSP called IT Voice. What originally started as a conversation about how he built his LinkedIn "personal brand" morphed into an engaging and interesting conversation around growth, leadership, marketing and his content process. Highly recommend checking this one out and adding Will on LinkedIn. He understands content and he's quite the impressive dude!

We need to have a marketing budget intervention. If you don't have a solid process in place to expand your marketing budget as it creates a return, you probably won't hit the goals you're striving for. Unfortunately, it's the classic chicken and egg dilemma. You can't get a return without an investment, and you don't want to invest without a return. In this episode, we discuss expectations of marketing, ROI, and a process to reasonably expand your marketing budget as your return from marketing grows. Every listeners that is currently investing in marketing or planning to should listen to this episode.