Grant Durando on Modern Offline Growth

About this episode

The episode discusses the evolution of offline marketing and its integration into modern growth strategies, featuring insights from Grant Durando.

If you’ve ever wondered why “offline” marketing is suddenly one of the most trackable parts of the modern growth stack, this episode is for you. I’m joined by Grant Durando (Right Side Up), the agency partner who first got me into podcast marketing and taught me how the audio ecosystem actually works, from attribution to execution to scaling beyond Meta. In this conversation, we get practical about what’s changing in 2026 growth marketing: how podcast, radio, and streaming audio are evolving...

People in this episode

Hosts: Sean Collins, Ibby Syed

Guest: Grant Durando

Topics covered

• offline marketing
• growth marketing
• podcast marketing
• audio ecosystem
• attribution
• scaling

Keywords

• offline marketing
• growth stack
• podcast marketing
• audio ecosystem
• attribution
• scaling
• 2026 marketing

Mentioned in this episode

Organizations: Right Side Up