How Michelle Deroubaix went from 46 Years of Nursing to Making $5K in a Week In her Online Business

About this episode

Michelle Deroubaix shares her journey from nursing to building a successful online business, highlighting key strategies and personal breakthroughs.

Michelle, a nurse with 46+ years’ experience, shares why she joined the Nurse Entrepreneur Academy after running retreats and getting early clients but lacking a social media following. She discusses building confidence, leveraging existing assets like a 600+ email list, a website ranking on Google, and word-of-mouth, and learning scalable systems such as freebies and email marketing to work toward replacing her nursing salary. Michelle describes raising her prices to $3,000, recognizing the value of her expertise for new graduate nurses, and generating about $15,000 since joining, including a $5,000 week. She highlights new opportunities like speaking to 100 people at the National Eating Disorder Collaborative and facilitating workshops, plus personal breakthroughs in prioritising health, fitness, and self-care, and encourages nurses to start side hustles for variety and fulfillment. 00:00 Michelle’s Journey Begins 00:47 Why She Needed Support 01:14 Visibility Leads to Speaking 01:54 Charging What You’re Worth 03:14 Mindset Behind Pricing 06:01 Leveraging Hidden Assets 07:17 Revenue and Leaving Nursing 08:18 Freedom and Flexibility 10:54 The $5K Week Breakthrough 12:30 Health…

People in this episode

Host: Liam Caswell

Guest: Michelle Deroubaix

Topics covered

• nursing
• online business
• entrepreneurship
• confidence building
• pricing strategies
• health and wellness
• side hustles

Keywords

• nurse entrepreneur
• online business
• social media
• email marketing
• pricing
• health
• side hustle

Mentioned in this episode

Organizations: Nurse Entrepreneur Academy, National Eating Disorder Collaborative

Products: $3,000, $5,000, $15,000

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