How Trina Pitts built a scalable online business whilst juggling life as a busy mum/wife!

About this episode

Trina Pitts shares her journey from nursing burnout to building a successful coaching business while managing family life.

Trina Pits shares how workplace bullying and long-term burnout in nursing led her to step away, set boundaries, and reflect on what lit her up, ultimately inspiring her to build a coaching business supporting nurse wellbeing and growth. She describes feeling angry at a system that wasn’t changing, navigating an identity crisis about leaving nursing, and discovering coaching as a path after following Liam’s pivot to business coaching for nurses. Trina outlines early business milestones—building from zero with a quiz, email list, tech stack, and sales pages—plus growing Instagram to over 4,000 followers with a post reaching 500,000 views, improved content planning efficiency, and global nurse DMs. She discusses reframing selling as service, reducing nursing hours before earning income to create space, and her biggest personal shift: trusting and backing herself, while urging others to start and seek support to avoid burnout. 00:00 Welcome and Setup 00:19 Trina’s Catalyst Story 02:42 Burnout and Healing 05:00 Anger at the System 07:00 Finding a New Path 09:19 Instagram Confidence Wins 14:44 Building the Business Engine 15:11 Selling Without the Ick 18:33 Reducing Nursing Hours 20:17…

People in this episode

Host: Liam Caswell

Guest: Trina Pitts

Topics covered

• nurse wellbeing
• business coaching
• burnout
• personal growth
• social media marketing

Keywords

• nursing
• coaching
• entrepreneurship
• Instagram growth
• workplace bullying

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