About this episode
This episode explores the fundamentals of trademarks and their significance in distinguishing business products and services.
In this episode, #ourveryown Deputy Managing Partner John Mbaluto, FCIArb, Partner Claire Mwangi, and Associates Wambui Mwariri, Blenda Nyahoro, and Melanie Mwenda dive into the world of trademarks, unpacking what a “mark” really means in simple terms: a sign that helps distinguish one business’s goods or services from another. It’s how a brand communicates, “This is my product” or “This is my service.” Through an insightful and lively conversation, they explore the key characteristics of trademarks, the different styles they come in, their value to businesses, and the importance of protecting your brand identity. Whether you're building a brand or simply curious about how trademarks work, this episode offers a clear and compelling guide to understanding what makes your business stand out. #TrademarksExplained #BrandIdentity #LegalTalks #IntellectualProperty #LegalInsights #Trademarks #TrademarkProtection #TrademarkCharacteristics #TrademarksKenya Episode Outline (0:00) Introduction (1:40) Trademarks defined (2:50) Characteristics of Trademarks (4:29) Styles of Trademarks (11:56) Trademarks Protection (13:00) Local Registration at the Kenya Industrial Property Institute (KIPI)…
People in this episode
Guests: John Mbaluto, Claire Mwangi, Wambui Mwariri, Blenda Nyahoro, Melanie Mwenda
Topics covered
- trademarks
- brand identity
- trademark protection
- intellectual property
- business branding
Keywords
- trademarks
- brand identity
- trademark characteristics
- trademark protection
- intellectual property
- business branding
- KIPI
- Madrid System
Mentioned in this episode
Organizations: Kenya Industrial Property Institute, Madrid System
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