International Case Law & Trademarks in the Digital Age
From OCO Round Table by OCO Round Table
November 6, 2025 · 18 min · Episode 31
About this episode
The episode discusses the complexities of trademarks in the digital age, highlighting a famous international trademark case and the implications of the internet on trademark law.
While the internet has no physical boundaries and is globally accessible, trademarks are territorial in nature. In this episode, #ourveryown Deputy Managing Partner John Mbaluto, FCIArb, Partner Claire Mwangi, and Associates Wambui Mwariri, Blenda Nyahoro, and Melanie Mwenda look at a famous international trademark case and explore trademarks in the digital age. Tune in for an insightful conversation on the concerns that arise from the use of trademarks and the internet and recommendations from the team. #Trademarks #IntellectualProperty #LegalTalks #LegalInsights #BrandIdentity #TrademarkProtection #IPLaw #OCORoundTable #TrademarksKenya #TrademarksAndTheInternet #KeywordAdvertising #Cybersquatting #DigitalImpersonation Episode Outline (0:00) Introduction (00:47) “Moron in a hurry” trademarkinfringement – Morning Star Cooperative Society vs. Express Newspapers Limited (04:30) Interplay between Trademarks and the Internet (06:25) While the Internet is Global, Trademarks are territorial (07:45) 3 concern that arise with the use of trademarks and the internet (08:00) Keyword advertising (09:42) Cybersquatting (11:15) Impersonation on social media (12:51) Recommendation to the 3…
People in this episode
Guests: John Mbaluto, Claire Mwangi, Wambui Mwariri, Blenda Nyahoro, Melanie Mwenda
Topics covered
- International trademark law
- Trademarks in the digital age
- Keyword advertising
- Cybersquatting
- Social media impersonation
Keywords
- Trademarks
- Intellectual Property
- Legal Insights
- Brand Identity
- Trademark Protection
- IP Law
- Keyword Advertising
- Cybersquatting
- Digital Impersonation
Mentioned in this episode
Organizations: Morning Star Cooperative Society, Express Newspapers Limited
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