Essential Brand Building Steps
From Office Hours by Peopledesign by Peopledesign
October 27, 2020 · 36 min
About this episode
Kevin Budelmann discusses essential brand building steps in an interview on the On Branding Podcast.
Recently, Peopledesign's president, Kevin Budelmann , was invited to be a guest on the On Branding Podcast , hosted by Arek Dvornechuck , a brand design expert based in New York and focused on branding and logo design. Arek interviews Kevin and the two dive into the second edition of our book, Brand Identity Essentials . Listen to the episode to hear Kevin and Arek dive into the essential process of building a brand. Peopledesign is a design innovation firm helping leaders navigate change. Office Hours is a time we've set aside to discuss ideas we're thinking about and issues we experience first-hand with customers about business value, brand perception, and service design. Join us in the conversation - Sign up for our newsletter to get updates so you can register for the next Office Hours call.
People in this episode
Guest: Kevin Budelmann
Topics covered
- brand building
- branding
- logo design
- design innovation
Keywords
- Peopledesign
- Brand Identity Essentials
- business value
- brand perception
- service design
Mentioned in this episode
Products: Brand Identity Essentials
Books & works: the On Branding Podcast, Brand Identity Essentials
Places: New York
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