About this episode
This episode discusses how sales and marketing leaders can improve their messaging to create meaningful connections with their audience.
How sales and marketing leaders move beyond surface-level claims Many of our clients tell us, “We just need to get our messaging right.” Our research shows that audience and message clarity are among the top five challenges for built environment marketers. This webinar addressed building more targeted, resonant, and sustainable marketing communications. We’ll explore how to define your audience with greater precision, craft messages that go beyond surface-level claims to create meaningful connections.
Topics covered
- sales
- marketing
- messaging
- audience definition
- communication
Keywords
- built environment
- marketing communications
- audience clarity
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