Liz Castelli, EMBA 24 – Designing Experiences with Impact

About this episode

Liz Castelli discusses her journey from education to co-founding Tinsel Experiential Design and the importance of company culture and education.

On this episode of the OneHaas Alumni Podcast, learn how alum Liz Castelli went from a middle school science teacher to co-founder and CEO of Tinsel Experiential Design. After planning her own dream wedding, Liz wanted to pivot from education to the events planning space. With the help of her two friends, they launched Tinsel and quickly grew it from a boutique agency to a powerhouse experiential company working with clients like GitHub and Uber. Liz chats with host Sean Li about the evolution of Tinsel, the importance of having a clear vision when it comes to company culture, and why she wanted to pursue an executive MBA at Haas with an already successful business under her belt. *OneHaas Alumni Podcast is a production of Haas School of Business and is produced by University FM.* Episode Quotes: On Tinsel’s early days “ How do brands connect with their audiences? This was sort of the beginning of experiential. And man, we were the redheaded stepchild. It would go through like capital A agency, it would go through create, it would go through digital, you name it, every other entity…And then they'd be like, I think there's $3 for experiential. And now it's wild. It's totally the…

People in this episode

Host: Sean Li

Guest: Liz Castelli

Topics covered

• experiential design
• entrepreneurship
• executive MBA
• company culture
• event planning

Keywords

• Liz Castelli
• Tinsel Experiential Design
• executive MBA
• event planning
• company culture

Mentioned in this episode

Organizations: Tinsel Experiential Design, GitHub, Uber, Haas School of Business, University FM

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