Open Wide Podcast

Scott and Jinesh chat with Heather Trombley, President and COO of DentalEZ. Heather discusses her journey from rocket scientist to DentalEZ. They then take a deep dive into topics like IoT, data, and AI, as they pertain to dental equipment and remote equipment monitoring. 1:28 Introducing Heather Trombley 3:12 Heather's journey to and through dental 10:00 Remote equipment monitoring and IoT 21:12 DSO impact on product development and sales 27:24 TotalOp 39:17 Future opportunities with data and AI

Scott and Jinesh chat with Sooji Park, Founder and Scent Sommelier of Spark Chances. They discuss Sooji's journey to and through dental, and all things scent. Sooji breaks down how scent impacts one's experience and purchasing decisions, and is utilized across various industries including retail, hospitality, and healthcare. Sooji also shares some of the impact she's made to date in the dental space. 1:15 Conference discussion 7:21 Introducing Sooji Park 10:25 Scent Sommelier and scent data 16:11 Path to dental 24:59 Spark Chances and designing scents 35:10 Scent shapes experiences 41:53 Impact in dental 52:31 Customer profiles 58:09 Growth through challenges

Scott and Jinesh discuss the launch of Crown Dental Club, Scott's concierge membership-based practice. Scott shares behind the scenes insights and his go-to-market strategy. 2:08 Grand Opening 9:31 The pre-launch journey 18:37 Hiring and team 24:36 Race to market 31:30 Marketing channels 36:17 Monitoring market pull

Scott and Jinesh chat with Dr. Rich Rosato, Oral Surgeon and current President of the American Dental Association. They discuss Rich's background and his path to both Oral Surgery and organized dentistry. Rich shares details about the impact that ADA makes on a regular basis, and about the ongoing challenges with membership numbers. The trio also chat about historical financial mismanagement, the thought process behind where the ADA invests, and challenges of being President of the ADA. 4:43 Dr Rosato's path to dental and oral surgery 9:46 Involvement in organized dentistry 15:34 What the ADA actually does for dentists 28:17 Membership challenges 36:38 Addressing financial woes 46:48 Where the ADA invests 53:24 Complexity of Credit Union and other perks 1:02:15 Expectations and challenges as ADA President

Scott and Jinesh chat with Sarah Ruberg, founder and CEO of Our Thrive Tribe. They discuss Sarah's journey to and through dental, and her entrepreneurship journey with Our Thrive Tribe. Sarah shares her thoughts around personal branding in the dental space, and several insights into optimizing LinkedIn as a platform for success. 1:20: Introducing Sarah Ruberg 2:50 Landing in dental via 'relationship management' 10:44 Our Thrive Tribe 13:43 Ideal customer profile 18:43 LinkedIn use in dental: an expert's thoughts 38:47 Industry shoutouts 45:04 Entrepreneurship and lessons learned 47:09 Striving for sparkle impact 52:05 Thoughts on a hospitality mindset

Jinesh recaps the DTA conference and shares some of the key takeaways. Scott and Jinesh then discuss the recent CMS announcement about their medical-dental integration initiative, and the recent announcement of Henry Schein One's partnership with AWS on AI. 1:30 Intro and DTA conference feedback 16:36 CMS highlights medical-dental integration 22:08 Henry Schein One Partnership with AWS for AI

Scott and Jinesh chat with Dr. Tina Saw, founder and CEO of Oral Genome. Oral Genome is biotechnology company focused on saliva-based testing for oral health. Tina discusses the development of the Oral Genome test, the specifics of the test, and its implications for preventative care. Tina shares her passion for integrating dentistry and medicine, and explains medicine as an avenue for growth of her company. Throughout the episode Tina, Scott, and Jinesh all reflect on some of the challenges of entrepreneurship. 1:42 Introducing Tina Saw 3:07 Tina's journey from music to dentistry 7:22 Leaving the dental op 12:05 The Oral Genome test 16:47 Production complexity 20:21 ADA investment 22:52 Code created for Oral Genome testing, and impact on care coverage 27:05 R&D 34:50 Go-to-market and early adopters 40:30 Expanding into medicine and oral-systemic connection 45:23 Reflections on entrepreneurship

Scott and Jinesh discuss the recent announcement that Chicago-based Private Equity group GTCR is taking Canada's largest DSO Dentalcorp private (and paying a premium for it). They also chat about the backlash to the politically-charged comment / joke from the California-based 'MAGA Dentist', and the possible trademark / IP implications of dental practices in different states with the same name. 2:02 PE firm GTCR to take Dentalcorp (Canada's largest DSO) private 15:48 'MAGA Dentist' backlash