
#111 - Building From the Roots Up: PDA, Curiosity, and Running a Business Your Way
From Pattern Shift by Saskia de Feijter
March 14, 2026 · 26 min · Season 7 · Episode 111
About this episode
Saskia de Feijter shares her personal journey of building a business from the ground up, discussing her approach to Pathological Demand Avoidance and the importance of curiosity.
Send us Fan Mail I'm getting personal in this episode of Pattern Shift — recorded from my brand new praktijk in Rotterdam. I trace why I bootstrapped from 300 euros, refused investors, never built a conventional team, and kept rebuilding the brand. I name Pathological Demand Avoidance directly and connect it to my lifelong distrust of the ready-made — in business, fashion, and a painting I found on the side of the road last week. From sour puss to happy kitty: on curiosity as the antidote to ...
People in this episode
Host: Saskia de Feijter
Topics covered
- business
- entrepreneurship
- Pathological Demand Avoidance
- curiosity
- branding
Keywords
- business
- entrepreneurship
- Pathological Demand Avoidance
- curiosity
- branding
- Rotterdam
Mentioned in this episode
Books & works: painting
Places: Rotterdam
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- #112 - AI for Creatives: Where to Use It and Where to Stop · April 11, 2026 · 26 min
- #110 - Your Audience Didn’t Ignore You; They Just Didn’t Hear You Yet · February 28, 2026 · 32 min
- #109 - Using Intentions as your Creative Compass for 2026 · December 6, 2025 · 26 min
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