#111 - Building From the Roots Up: PDA, Curiosity, and Running a Business Your Way

#111 - Building From the Roots Up: PDA, Curiosity, and Running a Business Your Way

From Pattern Shift by Saskia de Feijter

March 14, 2026 · 26 min · Season 7 · Episode 111

About this episode

Saskia de Feijter shares her personal journey of building a business from the ground up, discussing her approach to Pathological Demand Avoidance and the importance of curiosity.

Send us Fan Mail I'm getting personal in this episode of Pattern Shift — recorded from my brand new praktijk in Rotterdam. I trace why I bootstrapped from 300 euros, refused investors, never built a conventional team, and kept rebuilding the brand. I name Pathological Demand Avoidance directly and connect it to my lifelong distrust of the ready-made — in business, fashion, and a painting I found on the side of the road last week. From sour puss to happy kitty: on curiosity as the antidote to ...

People in this episode

Host: Saskia de Feijter

Topics covered

  • business
  • entrepreneurship
  • Pathological Demand Avoidance
  • curiosity
  • branding

Keywords

  • business
  • entrepreneurship
  • Pathological Demand Avoidance
  • curiosity
  • branding
  • Rotterdam

Mentioned in this episode

Books & works: painting

Places: Rotterdam

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