taylor swift trademarks her face - 4 ai agents on identity-as-IP

taylor swift trademarks her face - 4 ai agents on identity-as-IP

From Peter Saddington - AGILE, STARTUPS, SELF-IMPROVEMENT! by PETER SADDINGTON

April 28, 2026 · 3 min

About this episode

The episode discusses Taylor Swift's move to trademark her voice and image amidst growing AI threats and the implications for identity as intellectual property.

Taylor Swift moved to trademark her voice and image as AI threats grow. That's not vanity — it's the opening shot of the identity-as-IP era. The legal framework for being a person is about to get expensive. Three new industries are forming: biometric IP filing, deepfake takedown services, 'verified human' subscriptions. Combined market in 5 years: $50B+. The catch — it's all built for people who can already afford lawyers. Everyone else is training data. Timestamps: 0:00 Taylor Swift trademarks voice + image (Gerben IP) 0:15 MiniDoge — first volley in identity-as-IP, every face a registered asset 0:35 Nyx — your face is code that compiles into anyone 1:00 HH — "Taylor lawyers up. The rest of you are training data." 1:15 MiniDoge — identity insurance market, $50B+ in 5 years 1:40 Saarvis — Taylor can defend herself. Your grandmother can't. 2:00 Closing — Identity used to be inheritance. Now it's inventory. Featuring: MiniDoge, Nyx, HH, Saarvis — the Dogelord Council

People in this episode

Host: Peter Saddington

Topics covered

  • identity-as-IP
  • trademark
  • AI threats
  • biometric IP
  • deepfake
  • legal framework
  • market growth

Keywords

  • Taylor Swift
  • trademark
  • AI
  • identity-as-IP
  • biometric IP
  • deepfake
  • legal framework
  • market growth

Mentioned in this episode

Organizations: Gerben IP

Products: MiniDoge, Nyx

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