046 - Viral Trends to Enterprise Strategy: How AI is Reshaping Marketing w/ Chelsie Hall, CEO, ViralMoment
From Pitch, Build, Scale - Startup Founder Stories in the Age of AI by Chris Fanchi
October 7, 2025 · 31 min · Season 1 · Episode 46
About this episode
In this episode, Chris Fanchi interviews Chelsie Hall about how AI is transforming marketing and social video monitoring.
That viral moment your brand missed? It’s probably already costing you. In this episode of Pitch, Build, Scale, host Chris Fanchi sits down with Chelsie Hall, CEO of ViralMoment, whose company helps brands like Coca-Cola, Disney, and Warner Brothers decode social video before the rest of the world catches on. We explore: - How AI is reshaping social video monitoring and trend detection - Why deepfakes pose the next big risk to brands and personal reputations - The difference between going viral vs. understanding virality - How even small brands can now access enterprise-level intelligence If you want to understand the future of social media and how AI is changing what it means to protect and grow a brand, this episode is for you. ⏱️ Chapters 00:00 Generative AI and the deepfake challenge 01:36 Chelsie’s path from Carnegie Mellon to ViralMoment 03:26 Building AI that can actually read video 07:18 The Coca-Cola “Healthy Coke” turning point 09:31 How ViralMoment lands enterprise clients 12:39 Democratizing brand intelligence for smaller companies 13:58 The shift from social networks to algorithmic feeds 16:16 Detecting AI-generated and deepfake content 17:45 Personal brands as the…
People in this episode
Host: Chris Fanchi
Guest: Chelsie Hall
Topics covered
- AI
- marketing
- social media
- trend detection
- deepfakes
Keywords
- viral trends
- enterprise strategy
- brand safety
- social video
Mentioned in this episode
Products: ViralMoment, Coca-Cola, Disney, Warner Brothers
Books & works: Pitch, Build, Scale, Generative AI, Healthy Coke
More episodes of Pitch, Build, Scale - Startup Founder Stories in the Age of AI
- 054 - Building the Future: How AI is Reinventing Pre-Construction with Steve Dell’Orto, CEO, Concntric · November 18, 2025 · 35 min
- 053 - Rethinking Customer Data: From CRM Chaos to Customer Outcome Maps w/ Tim Gosnell, CEO, CommonThread · November 13, 2025 · 43 min
- 052 - Agent-Based AI & Nation-Scale Digital Twins: Future Decision Making w/ John Cordier, CEO, Epistemix · October 30, 2025 · 34 min
- 051 - Modernizing Depositions and Discovery with AI - Featuring Tom Irby, Co-Founder, Skribe.ai · October 28, 2025 · 38 min
- 050 - The End of SaaS as We Know It: AI Agents & the Future of Work with Jim Weldon, CEO of Prospect Desk · October 21, 2025 · 49 min
- 049 - AI, Education, and the Future of Work and College with Christopher Gray, CEO of Path · October 17, 2025 · 39 min
Explore listener stats, chart rankings, contacts and more on the Pitch, Build, Scale - Startup Founder Stories in the Age of AI podcast page.