Business Models with Carolyn Herfurth

Business Models with Carolyn Herfurth

From Plan Simple with Mia Moran by Mia Moran

May 22, 2026 · 52 min · Episode 592

About this episode

Mia Moran interviews Carolyn Herfurth about optimizing business models for better income and lifestyle.

“When your business model is really optimized, the money's good. You have the kind of lifestyle you want. You have the kind of income you want. You're working towards your legacy and it meets your why.” –Carolyn Herfurth Is a fuzzy business model slowing you down? Carolyn Herfurth is a strategist and business model geek, and we’re diving into something a lot of us don’t have clear when we start our business or experience growth. In the simplest language, the business model is all the offers, products and services that you make in order to make money. But you can have low, medium, or high touch offers. It’s not one size fits all—but finding the right fit for you at every stage of your business makes such a difference. We talk about: Variety in filling your funnel Having the confidence to charge the right rates and changing rates to allow for the support you need to fill a program Getting clear on what we are offering and why and what the price is Decluttering your business model Why a thought partner is so important Quarterly check ins on the five pillars of your business. ABOUT CAROLYN Carolyn Herfurth is the strategist expertise-driven founders hire when they’ve built something…

People in this episode

Host: Mia Moran

Guest: Carolyn Herfurth

Topics covered

  • business models
  • entrepreneurship
  • strategies for growth
  • pricing strategies
  • business optimization
  • legacy building

Keywords

  • business model
  • offers
  • pricing
  • confidence
  • growth
  • strategist
  • entrepreneurship

Mentioned in this episode

Organizations: Pause Magazine, LinkedIn

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