Is Your Business Joyful? with M. Shannon Hernandez

About this episode

M. Shannon Hernandez discusses the importance of joy in business and how to incorporate it into marketing and messaging.

“If it ain't joyful, I ain't doing that shit.” –M. Shannon Hernandez I’m talking to M. Shannon Hernandez, author of Practical Joy: Simple Tools to Cultivate More Joy Every Day and founder of Joyful Business Revolution. She opens with her mantra: If it ain’t joyful, I ain’t doing that shit,” and we dive in from there. Shannon explains the difference between joy and happiness this way: Joy is an inside job, while happiness comes from things on the outside. Joy is living in alignment with our core values. And you can plan for joy. Shannon shows us how to weave joy into our marketing — and the shift that happens when you stop thinking about marketing and start thinking about messaging. We talk about: Planning your day based around your 3-4 top values and how your future self drives joy Cultivating joy every day, no matter what’s going on — with examples — and working through the non-joyful parts to get to joy The difference between marketing and messaging, and bringing joy to the messaging of your business Finding your messaging pillars Why making time to connect with people is essential Using AI — how to show up as you, how to use AI to streamline not make things busier ABOUT…

People in this episode

Guest: M. Shannon Hernandez

Topics covered

• business
• self improvement
• entrepreneurship
• marketing
• health

Keywords

• joy
• happiness
• core values
• marketing
• messaging
• AI
• connect with people
• planning for joy
• messaging pillars

Mentioned in this episode

Products: Practical Joy

Books & works: Practical Joy: Simple Tools to Cultivate More Joy Every Day

More episodes of Plan Simple with Mia Moran

• Being Fearless with Your Finances with Lori Atwood · May 29, 2026 · 45 min
• Business Models with Carolyn Herfurth · May 22, 2026 · 52 min
• When Knowing Dates is Really Important with Mia · May 15, 2026 · 45 min
• A Smarter Way to Plan Your Summer · May 7, 2026 · 33 min
• Letting Intuition Lead in Life and Business with Dr. Mary Sanders · May 4, 2026 · 57 min
• Planning for Your Birthday Month · April 23, 2026 · 34 min