
The easy way to plan podcast episodes
From Podcast Strategy That Brings in Clients by Laura McRae - Podcasting Strategist and Consultant
January 6, 2026 · 7 min · Episode 59
About this episode
This episode provides a guide on how to effectively plan podcast episodes to align with business goals and audience needs.
What if your podcast could do more than just fill a content gap? If you’ve got a business podcast and you’re staring down another year of recording without a clear plan, this episode is for you. I walk you through how to make sure your podcast supports your business goals, not just fills space on your to-do list. You’ll learn how to plan your content around your offers, your calendar, and what your audience needs from you. I’ll also walk you through how I use content pillars and a simpl...
People in this episode
Host: Laura McRae
Topics covered
- podcast planning
- business goals
- content strategy
- audience needs
- content pillars
Keywords
- podcast episodes
- content planning
- business podcast
- audience engagement
- content calendar
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