The easy way to plan podcast episodes

The easy way to plan podcast episodes

From Podcast Strategy That Brings in Clients by Laura McRae - Podcasting Strategist and Consultant

January 6, 2026 · 7 min · Episode 59

About this episode

This episode provides a guide on how to effectively plan podcast episodes to align with business goals and audience needs.

What if your podcast could do more than just fill a content gap? If you’ve got a business podcast and you’re staring down another year of recording without a clear plan, this episode is for you. I walk you through how to make sure your podcast supports your business goals, not just fills space on your to-do list. You’ll learn how to plan your content around your offers, your calendar, and what your audience needs from you. I’ll also walk you through how I use content pillars and a simpl...

People in this episode

Host: Laura McRae

Topics covered

  • podcast planning
  • business goals
  • content strategy
  • audience needs
  • content pillars

Keywords

  • podcast episodes
  • content planning
  • business podcast
  • audience engagement
  • content calendar

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