Your Organization Says It’s Aligned. It Probably Isn’t.

About this episode

The episode explores the disconnect in leadership teams' understanding of strategy and the role of communication in addressing it.

After seven years of research, Zora Artis and Wayne Asplandreveal why leadership teams leave strategy meetings with completely different understandings — and why comms is left to fix the fallout. This month we’re replaying an episode from Stories & Strategies , the official podcast partner of the IABC World Conference 2026. Tune in as host Doug Downs chats with Zora and Wayne tolearn what’s really driving the gap and what communicators can do about it. Get a preview of this global study ahead of their presentation at IABC World Conference 2026 . Special thanks to Stories & Strategies for producing this episode, and their partnership with IABC. Follow them online ,or via Spotify and Apple .

People in this episode

Host: Doug Downs

Guests: Zora Artis, Wayne Aspland

Topics covered

• organizational alignment
• leadership communication
• strategy meetings
• communication gaps
• global study
• IABC World Conference

Keywords

• organizational alignment
• leadership
• communication
• strategy
• IABC
• global study
• podcast

Mentioned in this episode

Organizations: IABC, Stories & Strategies

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