Does "Owning Your Audience" Confuse Reach With Trust?

Does "Owning Your Audience" Confuse Reach With Trust?

From PodCraft by Alitu: Honing the Craft of Podcasting by Alitu via The Podcast Host

March 30, 2026 · 44 min · Season 22 · Episode 45

About this episode

The episode discusses the nuances of audience ownership and various aspects of podcasting growth and quality.

If you build an audience on a third-party platform, it's often said that you don't "own" that audience. But does this miss the point of what an audience actually is ? That's just one of the discussion points this week as we continue our 'agree or disagree?' journey through podcasting. Are Solo podcasts harder to grow than interview shows? Are interviews the laziest form of podcasting? Is owning your email list more important than growing your podcast? Will AI replace most podcast editing within 2 years? If you let AI write for you, will you lose the ability to write? Are long-form podcasts dying? Does consistency matter more than quality? If your podcast isn’t growing, is it your fault? Podcraft is brought to you by Alitu and The Podcast Host

People in this episode

Host: Alitu

Topics covered

  • audience ownership
  • podcast growth
  • AI in podcasting
  • solo vs interview podcasts
  • podcast consistency
  • email list importance

Keywords

  • audience
  • podcasting
  • AI
  • email list
  • solo podcasts
  • interview shows
  • consistency
  • quality

Sponsors

Alitu

Mentioned in this episode

Organizations: Alitu, The Podcast Host

More episodes of PodCraft by Alitu: Honing the Craft of Podcasting

Explore listener stats, chart rankings, contacts and more on the PodCraft by Alitu: Honing the Craft of Podcasting podcast page.