What's the best social media platform for your podcast?

What's the best social media platform for your podcast?

From PodSchool by Rachel Corbett

October 12, 2025 · 10 min · Episode 138

About this episode

In this episode, Rachel Corbett discusses how to choose the right social media platform for promoting your podcast and the key factors to consider for audience growth.

Trying to grow a podcast on social media can feel like yelling into the void. So which platform works? Where should you spend your time? And does anyone actually click through to listen? In this episode, I answer a listener question about how to choose the right platform to promote your podcast and what really matters when it comes to using social media to grow your audience. Spoiler: There is no magic platform. But there is a smarter way to approach it. What you’ll learn Why the “best” platform doesn’t exist (and what to focus on instead) How to choose the right platform for you and your audience What to consider if you’re starting from scratch Why doing less on social media is often better than trying to be everywhere The importance of using trackable links How platform features (like TikTok’s lack of clickable links) impact podcast growth Why audience awareness often matters more than direct clicks Where new platforms like Substack Notes might fit into your strategy Why engagement trumps posting volume and how to make it manageable EPISODE CREDITS: Host: Rachel Corbett Editing Assistance: Josh Newth LINKS & OTHER IMPORTANT STUFF: Find out how to work with me here Download…

People in this episode

Host: Rachel Corbett

Topics covered

  • social media
  • podcast promotion
  • audience growth
  • platform selection

Keywords

  • engagement
  • trackable links
  • platform features
  • audience awareness

Mentioned in this episode

Products: Substack Notes

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