Execution Edge: Kim Perell on Risk, Resilience & the 70% Rule
From Possible NOW by iHeartPodcasts
March 26, 2026 · 37 min · Season 3 · Episode 1
About this episode
Kim Perell discusses her journey as a serial entrepreneur and the importance of execution and resilience in business.
Serial entrepreneur and investor Kim Perell has founded and exited nine companies but her story didn’t begin with certainty. It began with a layoff at 23 during the collapse of the dot-com bubble. In this candid conversation, Christian and Kim unpack what truly separates dreamers from builders. From embracing rejection as a numbers game to applying the “70% rule” in moments of uncertainty, Kim shares why execution is a skill, not a personality trait, and why waiting for perfect readiness may be the biggest risk of all. They also explore mentorship, pivoting in fast-moving markets, and what Kim looks for when investing in founders today. For anyone standing on the edge of an idea, this episode is a masterclass in momentum. See omnystudio.com/listener for privacy information.
People in this episode
Host: Christian
Guest: Kim Perell
Topics covered
- entrepreneurship
- risk management
- mentorship
- execution
- investment
- business strategy
Keywords
- entrepreneur
- risk
- resilience
- 70% rule
- mentorship
- investment
- business
- execution
Mentioned in this episode
Organizations: iHeartPodcasts
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