Building a Remodeling Sales Team with Andy Wells – [Best of PowerTips Unscripted]

Building a Remodeling Sales Team with Andy Wells – [Best of PowerTips Unscripted]

From PowerTips Unscripted by Remodelers Advantage

January 22, 2026 · 33 min

About this episode

Andy Wells discusses the challenges and strategies of building a successful remodeling sales team at Normandy Design Build Remodeling.

Most remodelers start as the sole salesperson for their companies. Stepping out of that role is arguably one of the hardest things you can do — but you have to if you’re going to grow your company. Hiring, training, and managing a sales team is a challenge. Normandy Design Build Remodeling has a sales staff of 22, and all have design or architecture backgrounds. This is more important to the company than having pure sales experience. In this episode, Andy Wells talks to Victoria and Mark about hiring and training superstars at Normandy, where he’s the president and owner. Normandy has been in business for 40 years and does additions, kitchens, and whole-house remodeling throughout the Chicagoland area. Andy has been with Normandy for 21 years. Expanding and growing your company takes sales, and more sales, says Andy. His newer salespeople are selling $600,000 per year; some with more experience are doing $2 million, topping out at around $4 million sold by one salesperson. Andy talks about hiring and training the Normandy way, with information you can use to build your own sales staff, including: Why passion is the most important thing How to be a Sherpa for your clients The…

People in this episode

Hosts: Victoria, Mark

Guest: Andy Wells

Topics covered

  • remodeling sales team
  • hiring and training
  • company growth
  • sales strategies
  • customer engagement
  • commission structure

Keywords

  • sales team
  • hiring
  • training
  • remodeling
  • sales experience
  • commission
  • customer relationship
  • company growth

Mentioned in this episode

Organizations: Normandy Design Build Remodeling

Places: Chicagoland

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